The title of the project represents its ethos for the creators involved, the team behind them, and the audience they capture – a group of passionate music lovers, bringing together their strengths as individuals to collaborate and innovate as a collective.
AYA Music Group looks beyond standard models of record labels, exploring new mediums to create a sustainable outlet that generates value and meaning for both the artists and their audience. As You Are seeks to better support creators, cultivate relationships with like-minded people, and give back to effective causes on local and global scales.